Repeal and replace
As soon as I heard that slogan, I knew the Republicans had a winner. That's because live in a soundbite world. You need to explain yourself in ten seconds or less. That fits the bill. It's short, sweet, and to the point. That's perfect on our sound bite age.
When he was running for president, candidate Obama had exactly that kind of a slogan.
Tax cuts for 95% of Americans
Again, it was short, sweet, and to the point.
Now, the Democrats are struggling to try and explain the benefits of health care reform in the world of the ten second sound bite. We hear something about how now insurance companies won't be able to deny coverage to someone with a pre existing condition, kids will be on their parents insurance until they're 26, and we'll be closer to the dream of health care for all. That's not a sound bite but a long and confusing explanation. It's even more confusing since none can explain why 2700 pages were necessary to accomplish these goals.
In fact, not everyone is all that excited about keeping kids on their parents insurance that long. It creates more dependency when much of the population wants an environment of independence. So, until Democrats can sell health care reform in the soundbite age "repeal and replace" will win out.
As an aside, I've noticed that whenever defenders defend this bill they say, "there are parts of this bill Americans like". That's an interesting admission. None will say people like the bill itself but simply parts.