The strategy of a full court media press is obvious. You dominate the media cycle for at least a day and likely more than that. So, President Obama will take to the airways and appear on every network including Univision. That means that Sunday will be all Obama all the time on all news networks, radio, and newspapers. It will be a day when his appearances will be analyzed and hyperanalyzed. In fact, the analysis has already started just with release of snippets of the interviews.
The one network that Obama won't be on is Fox. President Obama will not make an appearance on Fox News Sunday with Chris Wallace. In other words, he'll make a full court media blitz without showing up on the most powerful news media in the world. Let me say that again. The president will make a full court media blitz, but he'll skip the most powerful news media source. Now, many liberals hate the idea that Fox News is this powerful, but the numbers simply don't lie. Doing a media blitz without the most powerful media is sort of like having a baseball hall of fame and not including the all time hit king.
Fox, for their part, scored its own coup. They'll have ACORN's "chief organizer" Bertha Lewis. Frankly, that story is more interesting than the president telling the country yet again that 1)if you like your insurance you'll keep it 2)health care reform won't add one penny of deficit and 3) without it we'll go bankrupt. As such, he's allowed the media cycle to have a competing storyline.
It also gives Fox News a reason to say things like this.
Only President Obama knows why he won't show up on Fox News during the course of a media blitz. It certainly appears as though he's simply weak and afraid. That's clearly the way Wallace is portraying it. Here's the bottom line. Fox News' audience dwarfs all others. So, no matter the percentage make up, there's more conservatives, liberals and independents. Even if there are less of one or another on a percentage basis, there's more of all. The audience is that much bigger.
So, he allows Fox News to hyperanalyze not what he told Chris Wallace on FNS but rather why he wasn't there. That's the textbook definition of diluting the message. The president wanted his health care reform package to dominate the media for the next couple days. Instead, it will share the spotlight with ACORN and why he didn't show up on FNS. Here's the bottom line. What he's doing isn't working. His poll numbers are anemic. Health care's poll numbers are anemic. He's spent his entire presidency picking fights with his media opponents. It's not working. The definition of insanity is doing the same thing over and over and expecting a different result. If he thinks showing up on friendly media for soft ball questions will suddenly work, he's sadly mistaken. When things aren't working, you shake them up. President Obama seems to want to test the definition of insanity yet again.
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