Rush Limbaugh is expected to be dropped from a group bidding to buy the St. Louis Rams, according to three NFL sources.
Dave Checketts, chairman of the NHL's St. Louis Blues and the point man in the Limbaugh group attempting to buy the Rams, realizes he must remove the controversial conservative radio host from his potential role as a minority member in the group in order to get approval from other NFL owners, the sources said.
Conservatives are already calling Rush a sacrificial lamb. That maybe so. It's entirely without any rhyme or reason why a controversial guy like Mark Cuban can own a sports franchise while Rush Limbaugh cannot. It's entirely without rhyme or reason why a race baiter like Jay Z can be a part owner in a sports franchise whereas the racially charged comments by Rush Limbaugh are now deemed unforgiveable.
Still, in the world of the NFL, perception is reality. For reasons that are still unclear, it was Rush Limbaugh that drew the kind of controversy that was deemed unacceptable. It matters not that the most outrageous quotes attributed to him weren't actually said by him. It doesn't even matter that most of those now attacking Rush include race baiters themselves, and football players known for their off field antics as much as for their ability on the field.
None of this is fair, but fairness has nothing to do owning a sports franchise. The reality is that Rush attracts controversy. The National Football League is not a place for society's culture wars to play out. It's a place where the football games play out.
As soon as Rush's name came out, every political opponent and opportunist came out of the woodwork to attack him. Whether or not that's good for Rush, it's bad for the NFL. Ultimately, the best interest of the NFL trumps the best interest of Rush Limbaugh. The attacks on Rush may not be fair. Most that make them are hypocritical and selective in their attacks. Rush's controversial nature doesn't seem to be any different than several that own sports franchise. Yet, in this world perception is reality. Rush's attempt to buy a football has become divisive. The NFL doesn't need that and that's why he had to be pulled out.