The bigger thing is that other news organizations like yours ought not to treat them that way, and we’re not going to treat them that way. We’re going to appear on their shows. We’re going to participate, but understanding that they represent a point of view.
Axelrod was talking to George Stephanopoulos of ABC. The key part is "news organizations like yours ought not to treat them that way". The media is both competitive and collaborative. It's competitive in that each wants to break the story first and the best story. It's collaborative in that as one news organization breaks a story that, if the others deem it so, becomes a story. The rest follow. So, Drudge was the original source of breaking most things about Monica Lewinsky but soon enough it became a story that the rest of the media covered. On the other hand, most of the media ignored the ACORN videotapes, Van Jones, and most recently Kevin Jennings.
So, what Axelrod, and Emanuel and Dunn also made similar statements, is saying is that the rest of the media should ignore the stories that Fox News is working on because in their estimation they aren't a news organization. So, as Fox News continues to highlight radicals like Kevin Jennings the White House is urging the rest of the media not to do their own stories on the issue.
We have a current Fox News story that is the perfect example of this. There's vide of Anita Dunn praising the former Chinese dictator Mao. This is a story that Glenn Beck first broke. It's found its way to a lot of the Fox News programming. It would be terribly embarrassing if this video began to be played in a loop. That's what happened with Reverend Wright.
Now, generally, the rest of the media has ignored stories covered by Fox News. It's one reason why Fox News is number one. The White House is attempting to give the rest of the media the go ahead to continue this policy in earnest. If you take their first statements in which they suggest that Fox News is not a news organization and combine them with statements in which they suggest that the media not treat them that way, then the conclusion I come to is that they're signaling to the MSM to totally ignore stories that Fox News is working.
Some might wonder how this would be different than it is now. It's actually not that clear. This is for all intents and purposes the policy they've had. The administration appears to want to give the Presidential stamp of approval to this policy.