Among bloggers there is an ongoing debate as to why the liberal blogosphere is significantly more powerful and popular than the right blogosphere. The right heavyweight blog is Red State and it averages about ninety thousand page loads daily. Liberal heavyweights like Daily Kos and Huffington Post average two and three times that much. Erick Erickson, of Red State, had this to say about the situation.
"have families because we don't abort our kids, and we have jobs because we believe in capitalism."
In other words, he believes that conservatives have better things to do with their time than blog. I have to respectfully but totally disagree with his analysis. (Which of course has a strong element of condescending cynicism toward his ideological opponents) I believe that the reason that the left has been far more successful on the blogosphere has more to do with human nature and the way the left blogosphere has marketed to that human nature.
In my ten plus years in sales, I have learned that there are two types of people in this world: logical and emotional. Logical people are very easy to work with, especially in mortgages. With logical people, all you need to do is explain the numbers and constantly focus on them. If the deal is good for the borrower, the numbers will bear that out and a logical person will process and understand that. With emotional people, you need to find the right button and push it, and keep pushing it. It is a total crap shoot and anything can set them off. Emotional people will find all sorts of things right and wrong that have little or nothing to do with whether or not they are actually getting a good deal.
Now, I have generally found that conservatives more often than not are logical thinkers, and liberals are more often than not emotional thinkers. That is one reason that I am a conservative. For instance, the arguement against socialized medicine is entirely logical, and the arguement for it is entirely emotional. Proponents of socialized medicine will bemoan all the uninsured and proclaim that everyone deserves free health care, and that anyone against socialized medicine has no compassion for those less fortunate than them. Opponents will point out that it loses consumers intrinsic instinct for valuation, its costs are hidden, and that it will only add to our bureaucracy. The first are all entirely emotional arguements and the second are all entirely logical ones.
The manner in which this relates to the left blogosphere is that I believe the left blogosphere has played to their audience's natural tendency toward reaching for emotion. If liberals are emotional, then the far left, where the blogosphere inhabits, are pulled entirely by emotion. The left blogosphere caters to this by allowing very little limits on content. Whether through comments or through diaries, the left blogosphere is all go. Check out this picture of Justice Anton Scalia on Daily Kos recently. Because Scalia is a political opponent, the far left has attached a level of hate towards him. An even more famous picture at the Kos, is one of Joe Lieberman in black face. By placing no standards of decency on content, sites like Kos and Huffington Post allow their readers to express their deepest emotions in any way they choose.
To emotional folks like the far left, that is a match made in heaven. They hate conservates, Bush, and everyone else that isn't exactly like them, and places like Kos allow them to express that hate in any way possible. Whereas most sites would never allow such filthy content as dressing Scalia up as a Nazi, the Kos is perfectly comfortable with it. While this makes his site the magnet for all of the gutter content on the web, it also makes him a marketing genius.
Kos, Huffington Post, and others like it, have found the right nerve to attract a plethora of readers that have largely the same political view. Because Kos allows free reign, the out of control emotions of the far left are given an outlet to express that hate with absolutely no censor.
It is much like a crackhead finding a crack house. This is a match made in heaven. There are millions of far left folks with hate toward everything and they need an outlet to express that hate. Kos et al is just such an outlet. When Nancy Reagan fell, there was immediately dozens of comments wishing her death and hoping she went to hell. In fact, whenever any political opponents get sick, you can expect the left blogosphere to immediately spring into action with an orgy of wishes of death and destruction: Tony Snow, Ronald Reagan, and even Dick Cheney. The comments are totally uninhibited as well. Here are some samples from a recent diary...
Not because I want to get into the middle of another Clinton-Obama-supporter's smackdown, but because the person who really gets a walk for kicking babies and eating kittens is McCain. (Can you say "John Hagee?") Now -- that is media puppylove. I mean -- the MSM would buy the Viagra and stroke McSame's wrinkle-y butt 'n bits just to have his babies.
They keep thinking Hillary will get better and stop pulling this s%^t. They don't want to admit what a sk&*k Hillary is and that they've been supporting someone who would easily become the smear queen. After all they sent emails to their friends asking for donations to Hillary. What will their friends think of them if they actually questioned their support of Hillary. They reflect Hillary herself, her denials about her husband's infidelity that she has let go on and on and on for years.
I have recently been running a series about racist forums where racists spew hate at folks they hate because of skin color, religion, or national origin. There is little difference between the racist forums and places like the Kos, except at the Kos the hate comes from ideological differences rather than racial or religious ones. There is a great danger in allowing the inner most ugliness to have free reign. All of these folks used to stand in the background and control their hate. Now, they have an outlet where it is not only allowed but encouraged. This is a stroke of marketing genius, however I believe that it is also quite dangerous.